Launching A Start Up

Launching A Start Up

An interesting one for anyone that has tried to do their own thing, is thinking about it, or perhaps works for a start up. We seem to have this notion that we need to go big or go home and there are VC's supporting that idea by throwing money at start ups like it's some kind of game show. This article challenges that mind set and talks about the dangers of congratulatory attention, how that can create false condfidence and why you should instead be looking for traction.

If you want to give your new business a decent shot at success, you need to build traction. So why do startups make big, splashy announcements the day they launch?

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